Improving CX through the introduction of a CDP is an organisation's key ingredient to
driving success in 2022 and beyond. Why? Because you can only proactively identify
and target high-value customers when you have a complete and accurate picture of
your audience.
Question: How do you provide an exceptional experience without knowing who your
audience is?...SPOILER: It starts with leveraging first-party data!
Join Tealium and IPG on 24 November 2021 at our invite-only event, 'The Secret to
Personalisation in a Cookieless World', as we listen in and hear from our panel of
expert speakers on how to navigate a cookieless world, and build a first-party strategy
that launches you into 2022 and beyond.
During this session you will hear:
- The changing landscape - a war on privacy in a cookieless world
- How do I achieve personalisation and what is the role of a CDP
- Real-world cases - how do I leverage my data and technology more effectively
Post session, join us as we take an exciting adventure to a private camp in the desert
for dinner and networking with fellow peers, ending the evening with live entertainment.
Event Agenda:
13:00 - 15:00: Tealium, IPG and Guests: Expert Speaker Panel Session
15:15 - 16:15: Collection to location for the start of the Desert Experience
16:15 - 17:15: 1950's 4 x 4 Jeeps driving to a Private Desert Camp
17:15 - 18:30: Private Bedouin Camp Networking Reception
18:30 - 20:00: Dinner 'Under the Stars'
20:00 - 20:30: Live Entertainment
20:30 - 21:15: Return Transfer back to the Fairmont Hotel collection point
What does this experience include?